Building a Business with Your Best Friend: The Siren Shrub Story

In this episode, I talk with the founders of Siren Shrub, Mindy McCord and Layne Cozzolino, about how they turned a shared passion into a thriving business.

 

We discuss:

- The unique challenges and incredible benefits of partnering with your best friend in business.

- Creating and maintaining your definition of success despite external pressures.

- The inspiring process of transforming a passion project into a successful business.

 

Challenge: At [49:30], Mindy and Layne challenge us to redefine what success means to us.

 

Resources:

Siren Shrub Website

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